Distribution playbooks for indie SaaS.
Tactical articles on getting your first users. No fluff, no hype, no “hustle culture.” New posts every week.
How to Get Your First 100 SaaS Users in 2026: 7 Distribution Channels That Actually Work
Most "first 100 users" advice is recycled. Here are the seven distribution channels still working for indie SaaS in 2026 — ranked by difficulty, cost, and who they work for.
Read more →The 2026 Product Hunt Launch Playbook (For Founders With No Audience)
Product Hunt still drives 500–5,000 visitors on launch day — if you do the prep work. Here's the 14-day playbook to launch without an audience and still finish in the top 5.
Read more →Cold Outreach Templates That Actually Convert (10 Examples for SaaS Founders)
Most cold-outreach templates online are recycled garbage. These ten — pulled from real founder threads and converted with a 12–28% reply rate — are the ones that work.
Read more →The Indie Hacker Distribution Matrix: Where to Find Customers by Product Type
Developer tool, B2B SaaS, consumer app, or no-code tool — each has a different distribution gravity. Here's the matrix of which channels work best for which product types.
Read more →Why Your Product Has No Users (And the Distribution-First Fix)
You shipped, you polished, nobody came. The diagnosis is almost never the product — it's the distribution gap. Here's how to spot it and close it.
Read more →Skip the reading. Run the report.
Want the channels picked for your specific product instead? Free report, no signup, under a minute.
Find my channels →